What if you could know how your ad was going to perform before you released it?

​What if you could know which target audience group was going to react to it best and in what context? What, even, if you could know both before you’d even made it?

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Science continues to provide us more and more answers to questions the advertising industry been struggling with for years. Brand new, ground-breaking research out of the Neuroscience Department at UCL is about to revolutionise our understanding of consumers’ reactions to advertising.

Existing research techniques can only tell us so much. Online questionnaires, emoji clicking and focus groups are, unfortunately, hugely flawed. An industry consumed by the Attention Economy will only learn so much, one that understands the Engagement Economy will know considerably more.

The Neuro Narrative Lab is a brand new research business launched by UCL neuroscientists Professors Joe Devlin and Daniel Richardson. Using ground-breaking wearable technology is provides advertisers with unparalleled insight into how consumers genuinely engage with their ad, allowing brands to better understand the effectiveness of different copy edits on different audience groups and across different platforms.

In short, we now know what people are thinking, not just what they’re looking at. And we think it’s a game-changer.

We have already started testing our technology (with amazing results) with a few industry organisations but are about to do a full-scale launch in October. And we are inviting interested parties to join us so whether you are a client, creative agency, media agency, social media agency, media owner or brand marketing business we want you to see the results for yourselves on your own campaigns.

Our launch works in 4 stages: